If you don’t know Will Moore, or Moore Momentum, you’re gonna be so glad you do now.

Is your idea one-of-a-kind and a true hole in the market, or are you getting tied up in your one-sided view of the problem?

Week 5 of a 7-part series on the most common reasons your startup is failing, according to studies by Harvard and Statistic Brain.

Why does everyone in tech keep using the word “fail” as if it’s not a dirty, four-letter word??